Pregnancy+ ⭐⭐⭐
Key Takeaways
Core Features: Tracks pregnancy progress week-by-week, provides fetal development info, daily articles, appointment tracking, and birth plan templates.
Design & Inclusivity: Visually engaging, user-friendly UI with beautiful 3D fetal images. Language primarily assumes cisgender heterosexual couples; inclusivity is limited.
Data Handling: Unclear third-party sharing policies; not fully transparent with how user data is used.
Verdict Summary: A beautifully designed app with informative features, but room for improvement in privacy and inclusivity.
Medical Integrity
Score: ⭐⭐⭐☆☆
While the Pregnancy+ app includes medically reviewed content and claims collaboration with healthcare professionals, there is limited visibility on the specific medical credentials of contributors or update frequency. Articles are informative but vary in depth.
Doctor’s Note:
Content is mostly evidence-based, but greater transparency in source attribution and a list of reviewing experts would enhance credibility.
Ethical Standards
Score: ⭐⭐⭐☆☆
Consent is asked upfront, but the language around data use and partnerships is vague. Most content assumes traditional family structures and language, with few cues of inclusive representation.
Doctor’s Note:
The app avoids overt commercial manipulation but needs clearer, more inclusive language and more transparency in sponsorships or partner content.
Data Privacy & Protection
Score: ⭐⭐☆☆☆
Pregnancy+ collects personal and health-related information, but the privacy policy lacks clarity around third-party data access. The app is not explicit about GDPR compliance or user control over data deletion.
Doctor’s Note:
Given the sensitivity of pregnancy data, this app must improve its clarity around data handling and provide easier access to opt-out features.
UX & Accessibility
Score: ⭐⭐⭐⭐☆
The app is visually impressive, with 3D models, clear navigation, and a calming aesthetic. However, there is limited support for diverse gender identities and family types. Accessibility for users with visual impairments could be improved.
Doctor’s Note:
Strong in design and general usability, but falls short on inclusive representation and broader accessibility support.
Behavioral Impact
Score: ⭐⭐⭐☆☆
Pregnancy+ provides regular nudges via tips and articles, which can support engagement, but some key features (e.g. additional content and tools) are locked behind a paywall. Behavioral influence is moderate and mostly positive.
Doctor’s Note:
The app encourages regular check-ins, which can reinforce healthy habits, though paid features may limit access for lower-income users.
Final Score: ⭐⭐⭐☆☆ (3/5 stars)
Verdict:
Pregnancy+ is a visually rich and moderately informative app for pregnancy tracking. It serves as a useful daily companion for expectant parents, but concerns around privacy, inclusivity, and medical transparency hold it back from a higher score. It’s recommended with caution, particularly for users sensitive to data privacy.
Review Notes
This review reflects the app’s performance as of 12 June 2025. If the app significantly improves or changes, the SheRanked team welcomes the developers to request a re-evaluation, which could lead to a score update or a SheRanked Doctor’s Approval Badge.
Reviewed by: Dr Christina Davies, SheRanked Doctor-led Review
Review Date: 12/06/2025
Update Date (if applicable): N/A
Medical Disclaimer
This review is for informational purposes only and should not be considered medical advice.
Official Website: https://www.pregnancyapp.com/