The Fertility App- App Review
Key Takeaways
Period & Ovulation Tracking: The Fertility App focuses on fertility awareness, including cycle tracking and ovulation prediction based on user input and body signs like temperature. It provides some educational support but relies heavily on self-input.
Data Privacy: Limited transparency around data handling and third-party sharing. There is a basic privacy policy, but it lacks detailed clarity.
User Experience: The interface is clean but slightly dated. It’s easy to navigate for daily logs, but lacks the polished feel and emotional support features of competitors.
Verdict: Best suited for users already familiar with fertility tracking who want a functional, no-frills app, but not ideal for those looking for scientific rigor or comprehensive privacy protection.
Medical Integrity
Score: ⭐⭐☆☆☆
The app appears to use general fertility awareness methods like temperature and cervical mucus tracking, but there is no clear link to medical advisors or clinical trials supporting its algorithm. The content lacks references or evidence-based validation.
Doctor’s Notes: As a fertility-focused platform, this app should offer more robust clinical backing. Its generalized advice may be helpful for body awareness, but I’d caution against relying on it for medical-grade cycle predictions without professional oversight.
Ethical Standards
Score: ⭐⭐☆☆☆
There is minimal information on how consent is gathered or how user data might be used beyond the app. No visible ethics statement or mention of partnerships with healthcare organizations or advocacy groups.
Doctor’s Notes: Ethical clarity is important for apps in the reproductive health space. Without transparent consent processes or a strong ethical foundation, it’s difficult to confidently recommend this app for users concerned about values-driven technology.
Data Privacy & Protection
Score: ⭐⭐☆☆☆
The app provides a standard privacy policy but lacks user-friendly explanations or visible opt-out options for data sharing. It is unclear whether it adheres to GDPR or other regulatory frameworks.
Doctor’s Notes: Data protection needs significant improvement here. Users deserve to know exactly where their sensitive health data is going and how it’s stored. For now, I’d recommend caution when inputting personal information.
UX & Accessibility
Score: ⭐⭐⭐☆☆
The app is intuitive for basic tracking, with clean icons and straightforward input. However, it lacks features like dark mode, screen reader compatibility, or inclusive design for those with disabilities.
Doctor’s Notes: While it's functionally solid, the user experience could be much more supportive, especially for women navigating hormonal or emotional challenges during fertility journeys.
Behavioral Impact
Score: ⭐⭐☆☆☆
The app’s focus is on logging and tracking, but it lacks encouraging feedback loops or emotional check-ins. There is minimal content to support mental health or informed decision-making, and it doesn't guide users on when to seek professional help.
Doctor’s Notes: A fertility app should gently guide without applying pressure. This one feels clinical but distant—it could benefit from more supportive behavioral nudges and language.
Final Score: ⭐⭐☆☆☆ (2.3 out of 5)
Verdict:
The Fertility App offers basic fertility awareness support but lacks the scientific, ethical, and emotional depth women deserve. It’s a starting point—not a solution—for those wanting to track their fertility. Recommended only for those comfortable interpreting their own data and willing to supplement with trusted professional advice.
Review Notes:
"This review is based on the app’s performance as of 19/04/2025. If the app undergoes significant updates or improvements, the developers are welcome to reach out for a re-evaluation, which may lead to a higher score and potentially a SheRanked Doctor’s Approval Badge."
Reviewed by: Dr Christina Davies, SheRanked Doctor-led Review
Review Date: 19/04/2025
Medical Disclaimer:
This review is for informational purposes only and should not be considered medical advice.
Official Website: https://fertilityapp.com