Apricity ⭐⭐⭐⭐
Key Takeaways
Core Features: Digital fertility clinic offering IVF and IUI care, cycle tracking, 1:1 fertility advisor support, at-home testing coordination, and treatment plan management.
Design & Inclusivity: Professional and modern interface; personalized journeys but language and imagery still centered on heterosexual couples.
Data Handling: GDPR-compliant, with healthcare-level data protection and clear consent prompts.
Verdict Summary: Apricity blends clinical fertility care with digital convenience. Ethical and privacy-conscious, though inclusivity and content transparency could be stronger.
Medical Integrity
Score: ⭐⭐⭐⭐☆
Apricity provides medically validated fertility treatments led by licensed clinical professionals. The app supports treatment plans, medication guidance, and lab coordination in collaboration with regulated UK fertility clinics.
Doctor’s Note:
“A solid option for those undergoing assisted reproduction—clinically appropriate and personalized. It would benefit from clearer medical content and educational support.”
Ethical Standards
Score: ⭐⭐⭐☆☆
Clear cost transparency and no advertising contribute to ethical care delivery. However, the app’s framing mostly reflects heterosexual couples, and inclusive content for LGBTQ+ individuals and solo parents is limited.
Doctor’s Note:
“Ethical in its delivery and financial transparency. More diverse representation would better reflect the full fertility journey landscape.”
Data Privacy & Protection
Score: ⭐⭐⭐⭐☆
Apricity adheres to GDPR and follows UK healthcare data protection standards. Health data is encrypted, and consent is gathered explicitly at key stages. While protections are strong, more clarity around third-party data processors and long-term storage would improve user understanding.
Doctor’s Note:
“Strong alignment with healthcare data protection laws. Better communication about how third-party services handle user data would improve confidence.”
UX & Accessibility
Score: ⭐⭐⭐⭐☆
A clean and intuitive interface supports scheduling, messaging, and treatment tracking. Live advisor chat is responsive. However, the app offers limited visual or cognitive accessibility options and uses binary language throughout.
Doctor’s Note:
“User-friendly under stress, but lacks built-in accessibility features and language diversity needed for broader equity.”
Behavioral Impact
Score: ⭐⭐⭐⭐☆
Supports users with proactive nudges, messaging, and well-timed reminders. Behavior prompts focus on care compliance rather than commercial upselling. Fertility advisors encourage shared decision-making.
Doctor’s Note:
“Promotes respectful user engagement. Future versions could benefit from adding emotional support tools to reduce decision fatigue.”
Final Score: ⭐⭐⭐⭐☆ (4/5 stars)
Verdict:
Apricity delivers ethical, clinically backed fertility care with personalized support and digital convenience. It stands out for privacy, transparency, and virtual access to treatment—though inclusivity, education, and user diversity need attention to fully meet SheRanked standards.
Review Notes
This review reflects the Apricity app’s performance as of 24/06/2025. Developers are welcome to request a re-evaluation following major updates to qualify for a SheRanked Doctor’s Approval Badge.
Reviewed by: Dr Christina Davies, SheRanked Doctor-led Review
Review Date: 24/06/2025
Medical Disclaimer
This review reflects an expert evaluation by a medical doctor, based on the app’s clinical credibility, ethical standards, data protection practices and user safety profile. It is not intended to provide individual medical advice, but rather to assess the app’s integrity and reliability for women’s health use.