Ava Fertility ⭐⭐⭐⭐
Key Takeaways
(Ava Fertility by Ava Women)
Core Features: Tracks cycle phases, resting pulse, skin temperature, breathing rate, and HRV through a wearable bracelet to predict fertile windows.
Design & Inclusivity: Sleek, science-forward app design with minimal gendered language; however, the device model assumes a binary fertility framework.
Data Handling: GDPR-compliant with data stored on secure servers; user data can be exported or deleted, though partner-sharing details are not always prominent.
Verdict Summary: Ava is a strong, science-backed fertility wearable suited to users wanting precision without manual input. However, cost and inclusivity may limit access.
Medical Integrity
Score: ⭐⭐⭐⭐☆
Ava is FDA-cleared and CE-certified for fertility tracking. Its underlying algorithm has been clinically validated through peer-reviewed research, and it accurately identifies the fertile window with ~89% accuracy. The app does not make unsupported claims and encourages medical guidance in parallel.
Doctor’s Note:
Ava stands out for clinical rigor among fertility apps. It does not promise miracles and is transparent in its capabilities. Further inclusion of diverse cycle types (e.g., PCOS) would broaden relevance.
Ethical Standards
Score: ⭐⭐⭐⭐☆
The company discloses pricing and refund policies clearly. There are no manipulative upsells, and users are given fair expectations about device use. The app's educational content is medically aligned but not exhaustive. Language remains mostly gendered, though less overt than some peers.
Doctor’s Note:
The business model is straightforward and respectful of users’ autonomy. More inclusive language and education on diverse fertility experiences would elevate it.
Data Privacy & Protection
Score: ⭐⭐⭐⭐☆
Ava operates under GDPR and uses Amazon Web Services for encrypted cloud storage. Users can access and delete their data, and privacy terms are written in relatively accessible language. However, some ambiguity exists around third-party research or analytics partnerships.
Doctor’s Note:
Ava offers one of the more responsible data infrastructures in FemTech. Still, full clarity on data-sharing practices—especially anonymized research use—would improve trust.
UX & Accessibility
Score: ⭐⭐⭐⭐☆
The app is modern, minimalist, and integrates seamlessly with the wearable. Daily syncing is simple, and educational resources are helpful. However, the model assumes overnight wear, which may exclude certain groups (e.g., shift workers, pacemaker users, or those with sensory sensitivities). English-only content limits global accessibility.
Doctor’s Note:
Thoughtful design and ease of use are clear strengths. Expanding language options and device alternatives could support a more diverse user base.
Behavioral Impact
Score: ⭐⭐⭐☆☆
The app promotes awareness without obsessive logging. However, reliance on the wearable may shift users’ trust from their own bodily cues to tech feedback. The price point and long-term use model may cause disengagement if quick results aren’t seen.
Doctor’s Note:
Ava encourages helpful behavior overall, but overdependence on wearables may erode intuitive cycle literacy. It’s best when used as a supplement, not a replacement.
Final Score: ⭐⭐⭐⭐☆ (4/5 stars)
Verdict:
Ava is a science-driven, accurate, and well-designed fertility tracker for users ready to invest in a wearable solution. It’s best suited for individuals with regular sleep routines and a budget for long-term use. With better inclusivity and expanded access, Ava has the potential to lead in fertility tech.
Review Notes
This review reflects the app’s performance as of 10/06/2025. If the app significantly improves or changes, the SheRanked team welcomes the developers to request a re-evaluation, which could lead to a score update or a SheRanked Doctor’s Approval Badge.
Reviewed by: Dr. Christina Davies, SheRanked Doctor-led Review
Review Date: 10/06/2025
Medical Disclaimer
This review is for informational purposes only and should not be considered medical advice.
Official Website: https://www.avawomen.com