Amma ⭐⭐⭐
Key Takeaways
Core Features: Week-by-week pregnancy tracking, fetal development updates, daily articles, symptom guidance, and tools like a kick counter and contraction timer.
Design & Inclusivity: Clean interface with calming visuals; largely cis-heteronormative framing but offers multilingual support.
Data Handling: GDPR-compliant with anonymized usage data collection; ad partnerships present, but data-sharing transparency could be improved.
Verdict Summary: Amma offers helpful educational content and practical tracking tools, but ethical and privacy practices need stronger transparency to fully earn user trust.
Medical Integrity
Score: ⭐⭐⭐☆☆
Amma provides medically reviewed content written with input from health professionals, including OBGYNs and midwives. However, some content is generalized and lacks regional nuance or citations.
Doctor’s Note:
“Solid basic guidance for pregnancy, though medical content would benefit from clearer sourcing and greater personalization.”
Ethical Standards
Score: ⭐⭐☆☆☆
The app is free and accessible but includes partnerships with advertisers. Some content appears commercially influenced, and inclusivity is limited to heteronormative and binary perspectives.
Doctor’s Note:
“Foundational ethical intentions are there, but advertising relationships and limited representation are weak points.”
Data Privacy & Protection
Score: ⭐⭐☆☆☆
Amma collects anonymized usage data and follows GDPR regulations, but there’s minimal clarity on data handling practices, ad targeting, or opt-out options. Email registration is required.
Doctor’s Note:
“Data practices could be strengthened by making privacy policies more digestible and limiting mandatory data collection.”
UX & Accessibility
Score: ⭐⭐⭐⭐☆
Simple and intuitive user interface, with thoughtful pregnancy-specific visuals and daily nudges. Available in multiple languages but lacks accessibility customization for visual impairments or non-binary users.
Doctor’s Note:
“Easy for most users to engage with—accessibility standards and inclusive language would round out the experience.”
Behavioral Impact
Score: ⭐⭐⭐☆☆
The app encourages regular engagement through countdowns, articles, and reminders. However, some prompts are clearly monetized or overly repetitive.
Doctor’s Note:
“Supportive behavioral cues are balanced with a few too many marketing-style prompts. Greater user autonomy would be ideal.”
Final Score: ⭐⭐⭐☆☆ (3/5 stars)
Verdict:
Amma Pregnancy Tracker is a functional and easy-to-use app for expecting parents looking for a general overview of pregnancy stages and tools. While useful, its ethical and data transparency gaps make it better suited for supplementary use rather than as a primary trusted source.
Review Notes
This review reflects the Amma app’s performance as of 24/06/2025. Developers may request an updated review following significant changes to eligibility for a SheRanked Doctor’s Approval Badge.
Reviewed by: Dr Christina Davies, SheRanked Doctor-led Review
Review Date: 24/06/2025
Medical Disclaimer
This review reflects an expert evaluation by a medical doctor, based on the app’s clinical credibility, ethical standards, data protection practices and user safety profile. It is not intended to provide individual medical advice, but rather to assess the app’s integrity and reliability for women’s health use.